Honeyjam: Welcome to the Magic Kingdom!

There is nothing quite like the feeling of being in a toy shop. Whether you’re a kid or a big kid at heart, the rare magic of the wonderful treats and treasures, with toys swinging from every corner create that inexplicable feeling of childhood fantasies. Influenced by their own childhood memories, Jasmine Guinness and Honey Bowdrey, two lifelong friends, created Honeyjam in September 2006. The enchanting toys are both delightful and educational, with a strong blend of modern & traditional influences. It’s so refreshing to find a toy shop that includes a wide variety of toys from creative arts & crafts, fantasy fairytale costumes and pleasurable pocket treats, with emphasis on retro delights rather than just the generic modern flights of fancy. Not only are the toys made to be substantial and eco-friendly, but the range also includes top-notch books & clothing. Here at LGB we LOVE our Retro book (pictured) and suggest one and all head down to Honeyjam to experience the real life Mr. Magoruim’s Wonder Emporium and re-live the magic of childhood all over again. Great for alternative presents!

2 Blenheim Crescent
W11 1NN
0207 243 0449
Opening hours:
Mon-Sat: 10am-6pm
Sunday: 10am-4pm